I originally tried to start my firm in Santa Monica. Problem was that I didn't know anyone on that side of town. It really was just me. I've now moved to Arcadia. In the two weeks since I've moved to Arcadia, I've handed out more business cards than I have in the last month in Santa Monica.

I have several more family members in Arcadia than I do anywhere else. My aunt and cousins have done their best to introduce me to all their friends and business associates. Unfortunately, it hasn't produced any clients yet. The majority of what I do is criminal defense and they don't associate with too many criminals. Damn.